Greetings from Mr. Phabulous

Hi! Mr. Phabulous here. In my civilian role, my secret identity is Rick Ferguson; if you want to know more about me, you can find my biography here. By day, I'm Mr. Phabulous (pronounced fabulous), marketing guru, public speaker, and Managing Director of Phabulousity, a content marketing firm based in Cincinnati, Ohio. If you want to learn more about how Phabulousity can transmogrify your content marking strategy, then you can step into our office here.

The name Mr. Phabulous brings together two of my great loves: music and movies. Back in my film critic days, I would periodically be asked to name my favorite movie. I always gave the same answer: The Blues Brothers. Not that the Blues Brothers occupied a permanent spot atop my favorite movies list, mind you; rather, I enjoyed the reactions I got when I named that John Landis opus rather than a more respectable choice. After a few years of this, a friend at Miami University in Ohio started calling me "Mr. Fabulous" after Alan Rubin, the trumpet player in the Blues Brothers Band. Here's his introduction in the film:

"Fair enough," I can hear you saying. "But why the Ph? Are you some kind of wise guy?"

The Ph is where my other great love, live music, enters the brand. Live music is my passion. I've been to more concerts than any sane adult should attend. I've rocked out at arena concerts with Boomer-rock legends, camped in the Tennessee cornfields at Bonarroo, and shaken my moneymaker at hole-in-the-wall clubs. Far and away my favorite live act is Phish, an eclectic rock/jazz/funk/bluegrass/blues quartet from Vermont. Using the Ph in non-Phish related situations is a way to insert a secret shout-out to fellow phans. Combine The Blues Brothers with Phish, and you get Mr. Phabulous. That's me!

As for the blog, it serves two functions. One, to get you reading my stuff so you might hire my company, Phabulousity, to transmogrify your content marketing strategy. Two, to serve as a replacement for the dear departed Dish, Andrew Sullivan's blog, which recently ceased publication and to which I was hopelessly addicted. So in addition to covering marketing news and opinion, Mr. Phabulous will also cover culture, politics, religion, music—basically anything that strikes my fancy.

Thanks for stopping by. Stay tuned, and I hope you enjoy the ride.

Rick Ferguson