By Rick Ferguson
Author and business consultant Simon Sinek says the most important question any business must ask—and continually revisit—is, “Why?”
It’s a harder question to answer than most marketers think it is.
Why does your company exist? And why should anyone care?
For indie publishers, that question is often forgotten. Once upon a time, a writer seeking to publish fiction had a binary choice: Get an agent and seek a traditional publishing deal or continue to dream about it.
Today, authors can get their books into the hands of potential readers without any gatekeepers holding them back. The rise of self-publishing has presented tremendous opportunity for authors—but it has also flooded the marketplace with inferior product. So many self-published authors are vying for intention that getting traction and visibility for your work has become a herculean task.
So, when I decided to self-publish my own fiction rather than begin the hard slog of rejection and futility that constitutes the traditional publishing journey, I became one of the many tens of thousands of indie authors out there doing the same thing. I’m running ads, sending out reader magnets, and building my email list. I launched Phabulousity Press as a vehicle to showcase my work.
But the question begs: “Why?” Why should you care? If you’re one of the few folks engaging in this tiny corner of the Facebook Empire, then what's in it for you?
As we relaunch Phabulousity Press after a hiatus, that’s the question on which we’re focused. We want to build a platform for indie fantasy and science fiction not for us, but for you—a platform that you’ll return to again and again as THE best source for indie genre fiction on the planet.
To that end, expect the following content every time you engage with Phabulousity:
We hope you like the new Phabulousity Press newsletter. Thanks for sticking around!
Rick Ferguson is the author of The Chronicles of Elberon fantasy trilogy. Rick is also a globally recognized marketing expert with appearances in the New York Times, Wall Street Journal, Advertising Age, Fast Company, the Globe & Mail Canada, the Guardian UK, the Financial Times India, MSNBC, and the Fox Business Channel. He has delivered keynote speeches on marketing principles and best practices on six continents. He is also master of time, space, and dimension.